About us
Enhance Your Baking
Our bakery equipment range includes state-of-the-art ovens, mixers, and tools designed for both professional bakers and home enthusiasts. We strive to offer products that not only meet but exceed your expectations, making baking a joy.
Focus on the baker – understand their needs and deliver the best equipment to enhance their craft.
Discover New Equipment
Our bakery equipment range includes state-of-the-art ovens, mixers, and tools designed for both professional bakers and home enthusiasts. We strive to offer products that not only meet but exceed your expectations, making baking a joy.
Focus on the baker – understand their needs and deliver the best equipment to enhance their craft.
Your Bakery Equipment Store
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our bakery equipment company. He loves to keep his hands full by participating in the development of new products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the bakery equipment industry, Mich has helped the company to get where it is today. Mich is among the best minds in the field.
Aline Turner
Chief Technical Officer
Aline is one of those rare individuals who can say they love what they do. She mentors 100+ in-house engineers and looks after the community of thousands of baking professionals.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in the bakery equipment industry, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate our company in the baking sector.